Panoptica Signs Director Bill Horace For Spots, Branded Content and Special Projects
Bill Horace
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Panoptica has signed director Bill Horace for U.S. representation spanning commercials, branded content and special projects. Known for his work as a storyteller and documentary filmmaker, Horace had been freelancing prior to joining Panoptica, which becomes his first production company roost for representation.

Horace stated, “Panoptica is the right fit for me because of their adaptability and passion for growth. Our goals and aspirations are very much aligned. I look forward to developing more long-form projects together, while maintaining a presence in the branded/commercial content space.”

Horace’s signing comes on the cusp of his recently debuted feature documentary, Art, Beats + Lyrics, which was produced in partnership with Panoptica, Vox Creative, and Jack Daniel’s Tennessee Honey. Released last month on Hulu, Art, Beats + Lyrics is a film that not only celebrates the rich history and ongoing contributions of the Art, Beats + Lyrics festival but also underscores Horace’s ability to capture and convey the essence of cultural phenomena.

Roan Bibby, Panoptica’s executive producer and long-time collaborator of Horace, expressed his excitement about the partnership, “Bill breathes cinema and exudes certainty as an expert in the room. His humility, curiosity, and passion are only dwarfed by his ambition, and we’re ecstatic to have him officially join the team.”

Horace’s career has been defined by his dedication to bringing to light the stories of niche subcultures and countercultures, driven by his belief in the power of film to foster understanding and dispel misconceptions. With Panoptica’s film and TV support, Horace is poised to expand his repertoire, already hinting at an early-stage development of an extreme sports/crime doc series.

Born in Liberia and raised in Atlantic City, NJ, Horace has turned out work that has been deeply influenced by his background and experiences. His approach to storytelling is grounded in a deep desire to showcase the richness of cultures and communities that are often overlooked. This perspective is complemented by his technical skills and creative vision, honed through years of experience and education, including his time at NYU’s Tisch School of the Arts.


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