- LOS ANGELES
Park Pictures has signed Cannes Lion-winning director Jaci Judelson for commercials and branded content representation in both the U.S. and U.K. The documentary and commercial filmmaker has won numerous accolades, most recently for her Gatorade “Sisters in Sweat” spot starring Serena Williams, who at the time of production had recently become a mother. The campaign went on to win a Cannes Lion, two Clios and a One Show award and was nominated for the D&AD Impact Awards.
“Jaci Judelson is a beautiful visual storyteller. From her casting to her cinematography, she always manages to bring the deepest truth and humanity to her work,” said Jackie Kelman Bisbee, Park Pictures co-founder and executive producer.
Judelson has directed notable spots and branded films for the likes of T Mobile, Visa, C Spire, Staples and Avon, as well as AIDS PSAs. She boasts content film collaborations with cultural icons such as President Obama, BMW, Ralph Lauren, H&M, French Vogue and GQ Magazine. An award-winning documentary filmmaker, Judelson is best known for the docuseries Undressed: Fashion in the Twentieth Century (1998) and Tina Barney: Social Studies (2005).
“For me, Park Pictures is a filmmakers’ company committed to what I find most exciting in what we do--telling stories in a compelling and meaningful way, emotionally and visually,” Judelson said. Prior to joining Park, Judelson was repped in the advertising arena by Tool in the U.S. and Merman in the U.K. She is currently handled internationally by production houses Tempomedia in Germany, Soixante Quince in France, and Radke in Canada.
Client Gatorade Agency TBWA\Chiat\Day Mark Peters, Kirsten Rutherford, creative directors; Stephanie Johnson, art director; Paula Henzel, copywriter; Ian Mitchell, producer. Production Tool of North America Jaci Judelson, director; Brad Johns, exec producer; Oliver Fuselier, Dustin Callif, managing partners/exec producers. Editorial Whitehouse/Carbon Chris Murphy, editor; Jennifer Mersis, editorial producer. Music “Girl On Fire” by Alicia Keys Pivot Audio, West Hollywood, Calif. Neil Devlin, Jonas Holst, executive producers; Guy Amitai, music producer; Roma Otto, arrangement; Lawrence Horne, sound designer; Dana Winter, vocals.