- LOS ANGELES
TBWA\Media Arts Lab (MAL), the bespoke advertising agency dedicated to Apple, has hired Pedro Prado to serve as executive creative director, Miami.
Prado joins from Leo Burnett Brazil where he held the title of creative executive VP. He has lived and worked in both the U.S. and his native Brazil, and has contributed to a wide range of brands, including Nike, Google, Fiat, Anheuser-Busch InBev, Mondelez, Leica and Honda.
Prior to Leo Burnett, Prado spent almost 15 years at F/Nazca Saatchi & Saatchi--working his way from copywriter to creative director--and McCann Erickson before that. He began his creative advertising career as a copywriter and has been widely recognized for his work at major global advertising awards competitions, including D&AD, Clios and The One Show.
Prado said, ”Craft, simplicity, impacting culture, surrounding yourself with talented and extremely nice people...Media Arts Lab believes in the same things I do. I couldn’t be more excited to join MAL, and I look forward to helping create and produce iconic work for Apple.”
Claudia Machado, managing director for Media Arts Lab, Miami, described Prado as “a unique craftsmen” who will help expand the shop’s footprint in Latin America.
Brent Anderson, global chief creative officer for Media Arts Lab, commented: “Pedro’s intense passion for crafting lasting breakthrough work and his endearing presence as a leader uniquely position him to help vault Media Arts Lab forward into exciting and uncharted spaces. He is a team builder with impeccable taste and energy.”