Joanna Monteiro has been named chief creative officer at Publicis Toronto. She will report to agency president Brett McIntosh.
Monteiro joins Publicis Toronto from Brazilian advertising agency Heads Propaganda, where she was previously CCO. Prior to that, she held a number of senior creative roles across Brazil, including CCO at FCB. She also spent time at various creative agencies such as Africa Advertising, Ogilvy, DPZ&T and W/McCann.
Monteiro brings an expansive creative pedigree to her new roost and will play a leading role in further strengthening Publicis Groupe’s focus on creativity and how it works seamlessly with data and technology to help clients. Monteiro is the recipient of 41 Cannes Lions, including a Grand Prix in the Mobile category and has received more than 200 awards and served as a jury president or juror for some of the most distinguished festivals, including Cannes, D&AD, One Show and Clios. Monteiro graduated with an Arts degree from Brasilia University (UnB), and earned her postgraduate degree in Advertising and Marketing from ESPM, one of Brazil’s top ranking institutes.
The hiring of Monteiro further fortifies a Publicis Toronto leadership team which includes EVP, head of planning and strategy Andrea Ibester who came aboard in 2019, the same year that Alister Adams was promoted to managing director and chief digital officer.
“I’ve been energized by the ambition and relentless transformation of the Groupe. Publicis has the right plan, right model and the right people to solve for the big challenges clients are facing,” said Monteiro. “I’m very excited to be part of this journey--it is a once in a lifetime opportunity to work with brands that I’ve admired my whole life.”