- LOS ANGELES
Pulse Films has added director Haley Elizabeth Anderson to its roster for commercials and branded content worldwide. This marks her first production house representation in the ad arena.
The NYC-based filmmaker is a rising talent. She wrote and directed Pillars which debuted this year at the Sundance Film Festival as a selection in the U.S. Narrative Short Films program. Additionally her short documentary If There Is Light was released on Hulu. If There Is Light debuted at last year’s Tribeca Film Festival as part of the Procter & Gamble-supported Queen Collective program aimed at accelerating gender and racial equality behind the camera. If There Is Light was one of two short films selected for Tribeca’s Queen Collective showcase, giving exposure to work created by diverse young women and inspiring positive social change.
Most recently, Anderson directed a seminal film for Hennessy and Droga5’s provocative and compelling “Unfinished Business” initiative, released to accompany the brand’s new program which pledges $3 million for small businesses hit hardest by the COVID-19 pandemic.
Anderson commented, “I am very happy to be joining the Pulse Films family and look forward to growing, learning, and working with the supportive people here. I’m so thankful for this opportunity to create more work and forge new collaborative relationships with like-minded artists in this next stage of my creative journey.”
Anderson is a filmmaker, writer, and photo-based visual artist from Houston, Texas. She recently graduated from New York University’s Graduate Film Program as a Dean’s Fellow.
With roots across the American South and Gulf Coast, and a background in playwriting and poetry, her work revolves around fragile, nebulous emotions in memories and coming-of-age experiences; familial mythology, and the ever-growing class-divide through mundane but significant moments of human vulnerability and intimacy. Although her work is often a meditation on personal histories and identity, she is interested in examining these ideas within a global landscape, experimenting with natural environments and cinematic language.
Before moving to New York, Haley worked in casting. Her experiences street-casting a Terrance Malick project in Austin, Texas led her to further develop her love for collaborating with first-time actors, a process that drives part of her aesthetic: a hybrid of narrative film and experimental documentary.
Her work has been featured at the Barbican in London, The Shed in New York, Le Cinema Club, the Criterion Channel, International Film Festival Rotterdam, and Sundance. She was recently selected as one of Filmmaker Magazine’s “25 New Faces of Independent Film.”
Davud Karbassioun, global president, commercials/branded at Pulse, shared, “Haley and I met at Sundance in January where she was screening her film Pillars. It is such a beautiful piece--cinematic, authentic and artistic in equal measure.”
Client Moet Hennessy North America Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officer; Alexander Nowak, global head of art; Thom Glover, creative director; Ted Meyer, Craig Gerringer, sr. copywriters; Jason Gold, sr. art driector; Dan Kelly, group creative director; Joel Francke, associate creative director; Craig Wong, group experience design director; Rich Greco, executive design director; Jen Lally, associate design director; Owen DiRienz, experience designer; Adrian Koenigsberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Forrest Holt, sr. producer, film; Connor Hagan, associate producer, film; Mike Ladman, sr. music supervisor; Justin Durazzo, director of innovation; Ian Graetzer, director of art production; Bianca Escobar, associate director, art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Drew Simel, strategy director; Justin Clagette, brand strategist. Production Second Child, New York Haley Anderson, director; Scott Chinn, managing director; Jomo Fray, DP; Chelsea Greenwood, producer; Paul McGeiver, photographer. Editorial The Quarry Jonnie Scarlett, editor; Jack Moore, assistant editor; Tor Adams, exec producer. Postproduction Framestore Henio Henning, producer; Chris Anthony, producer (color); Simon Bourne, colorist. Music Orbital Music and Sound, New York Julius Rodriguez, composer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound design and mix.