RadicalMedia Signs Director Andy Hines For Spots, Branded Content, Music Videos
A scene from Logic’s “1-800-273-8255,” which earned a Best Music Video Grammy nomination in 2018. The video was written and directed by Andy Hines.
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RadicalMedia has brought filmmaker Andy Hines aboard its roster for representation in the U.S. and U.K. spanning commercials, branded content and music videos. 

Hines is a Grammy-nominated director who has worked with music performers ranging from Kanye West to Missy Elliott, Rosalía, Luke Combs and Keith Urban. Hines, who was previously repped by Sanctuary Content, has also directed campaigns for Nike, Uber and Maple Leaf Foods.
Hines is a Canadian director based in Los Angeles.  He learned to see life through a camera frame from the age of six due to the influence of his photographer father.  After receiving his Masters in directing from The American Film Institute, Hines transitioned into directing music videos and commercials.  Hines caught his first break in the industry with A$AP Yams, making his first music video in the driveway of the artist’s house the very next day.  

Hines’ range has never been limited by genre or style, moving freely between writing award winning narrative projects like Logic’s viral “1-800-273-8255” (nominated for the Best Music Video Grammy in 2018) to big performances like Lizzo’s “Tempo.”  The director’s work has garnered multiple MTV VMA Awards and nominations as well as five Cannes Lions including Gold for both commercials and music videos.


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