• Friday, Aug. 4, 2000
Rappers Say: Obey Your Thirst, Hear The Message - Sprite's "What Are You Thinkin'?" Campaign Shakes Up Soda.

Socioeconomic issues of class and race seem like provocative subjects for a soft drink campaign-but Sprite and Burrell Communications Group, Chicago, are betting that viewers will appreciate the complex story, glossy production values and star power of rap artists Mos Def, Beanie Sigel, Pharoahe...

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