Rep Report for August 19, 2022
Laura Schneider

Customer experience agency DEFINITION 6 (D6) has brought Laura Schneider on board as sr. VP, group account director. Schneider is a senior marketing and brand executive with more than 20 years of experience leading business strategies for agencies like Barkley, Leo Burnett, Moroch, and most notably, 15 years overseeing marketing at The Home Depot. Schneider began at The Home Depot in merchandise marketing, where she led retail event and product marketing. Over the next several years, she worked her way up as sr. manager of product and trend insights, to director of customer acquisition for home services, and finally, as the company’s director and lead brand strategist in its enterprise marketing division. Schneider discovered her passion for marketing and advertising at the University of Florida. She landed her first agency job at Texas-based Moroch, where she handled media planning and buying for 20th Century Fox, Midas, and McDonald’s. She soon graduated from media to accounts, overseeing local marketing and advertising for McDonald’s fast-food cooperatives throughout North and South Carolina. She next split her time between Chicago and Atlanta, working with Leo Burnett to help set up regional marketing recruitment for the U.S. Army. Schneider is based in Atlanta. D6 is based in Atlanta and NYC, with satellite offices in L.A. and San Francisco. D6 is behind experiences and campaigns for brands like Nextdoor, LL Flooring, Paramount+, HBO, CBS Sports, and Barnes & Noble College....


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