Female-led talent management firm Melissa Ross & Representatives (MRR) has taken on West Coast representation for the roster of directors at creative production shop UnderWonder Content.....
PopClutch, the recently launched branded and design division of entertainment marketing agency Open Road, has secured Astra Reps for sales representation. Under the aegis of industry vet Astra Dorf, Astra Reps serves as a creative resource for the media and entertainment industries. Dorf has over 25 years of experience across entertainment, media, design, production, and digital and social transformation. She started her career at Lee Hunt Associates and then continued with Razorfish before founding Astra Reps in 2008....
Entravision (NYSE: EVC), a global advertising solutions, media and technology company connecting brands to consumers, has promoted Karina Cerda to a newly created position, EVP of global marketing. Cerda has a nearly three-decade track record in the media marketing industry spanning both agency and broadcast ad sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all agencies that specialize in reaching Hispanic consumers. After Publicis, Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was general sales manager of Exitos. Cerda joined Entravision in 2014 and has since held the roles of VP of marketing & sales development, sr. VP of marketing & sales development and, most recently, EVP of marketing & sales development for U.S. media....
Visual Data, a provider of end-to-end digital media supply chain services, has added Vince Matherne to it executive team as EVP, global sales. He reports to Kim Lawrence, EVP, global client operations. Matherne joins Visual Data from Encompass Digital Media where he was most recently general manager and EVP--North America. In a career spanning 20-plus years, Matherne has supported clients within the Americas, APAC, and EMEA...