Pink Sparrow--a design and fabrication shop for experiential event marketing, retail environments and art installations, creating environments for global brands like Google, Nike and Target, as well as agencies like Droga5--has hired Corey Smith as its business director. Smith most recently served as director of business development for Mirror NYC. He will work with leadership and business development teams at Pink Sparrow--which maintains offices in Brooklyn, NY, and Los Angeles--to drive growth via new client acquisition, awareness building, strategic partnerships and physical expansion. He previously worked as production director with events firm 6UP Productions and producer with creative agency MKG....

Light Iron, a provider of innovative postproduction creative services and part of Panavision’s end-to-end offerings for content creators, has promoted co-founder Katie Fellion to sr. VP, business development and postproduction strategy. Fellion has been with the company since it began operations in 2009 and was instrumental in establishing Light Iron’s Outpost mobile dailies systems. In her time with Light Iron, Fellion has also produced several firsts in file-based finishing, including the first 6K DI, the first studio feature cut on Final Cut Pro X, and Amazon’s first HDR series. In her new role, she is responsible for global sales and business development, new market strategies, and strategic alignment with Panavision so clients can maximize the value proposition of the companies’ shared production-to-post offerings....

Bazaarvoice, Inc.--an Austin, Texas-headquartered company deploying technology, services and expertise to enable brands and retailers to tap into the full potential of user-generated content--has named Zarina Lam Stanford as its chief marketing officer. Stanford was previously chief communication and marketing officer of Rackspace Technology and held sr. sales and marketing exec positions at IBM and SAP....