Rep Report for February 19, 2021
Sarah Gitersonke

NY-based production company Easy Mondays has secured Sarah Gitersonke (SG&Partners) to represent the company in the Midwest. She joins an Easy Mondays sales team consisting of Carl Forsberg and Justin Lasoff (Apostle) on the East Coast, and Marta Burga, who handles sales for the Hispanic market. Easy Mondays is overseen by founder/EP Asori Soto. Gitersonke’s first project since coming on board is the new campaign for Tax Act, created via Hawkeye Agency/Chicago, and directed by Luis Gerard. The Easy Mondays directorial roster is an eclectic mix of comedy, storytelling, live-action, documentary, VFX, and tabletop, general market and Hispanic market. The lineup includes Gerard, Biceps, Sebastian Caporelli, Matt Hranek, Kristian Mercado, Plastico, Maca Rubio, Tomat, Nes Buzzalino, and Yann Malka.....

Wavemaker has appointed Dennis Potgraven to the role of chief strategy officer, U.S.  He will be responsible for leading Wavemaker’s strategy and planning practice, activating its Provocative Planning approach to create new growth opportunities across a diverse client portfolio. Potgraven joins from Havas Group, where he led the strategy teams for the creative, digital and media businesses as chief strategy officer for the greater Chinese market. Potgraven brings extensive agency experience in establishing brands, delivering integrated marketing communication and creating customer value. Potgraven will report to Wavemaker U.S. CEO Amanda Richman. With experience on both the client and agency side, Potgraven worked for many years in-house with FMCG and retail brands, including Nestlé and Ahold-Delhaize. In agency roles, he oversaw strategy development for clients in various categories, new business and thought leadership. These clients included Danone, KIA, LG, KLM, Reckitt Benckiser, Coty, AXA, Emirates, Peugeot, Citroen, Disney, TDA, Hershey’s, Remy, Tsingtao, Cointreau, Swarovski, Tyson, PUMA, IKEA and Hermes....

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