Rep Report for January 21, 2022
Christine McNab

São Paulo and NYC-based creative design studio LOBO has tapped Harrison Elkins, founder/president of indie firm Hero Management, to handle sales representation on the West Coast. LOBO becomes part of a client roster at Hero Management which includes Friends & Family, Hound, Raucous and Voyager.

Sugarhi, the production company founded by director Jake Banks and cinematographer Florian Stadler, has secured representation on the West Coast and in the Midwest. Handling the former territory are Millie Munro and Bryan Shrednick of indie rep firm Bueno. And taking care of Midwest representation for Sugarhi is Mary Kate Hatfield of MKH Representation....

Toronto-based ad agency Zulu Alpha Kilo has hired Christine McNab as its first ever chief marketing officer. McNab will lead new business development and help shape and grow some key areas of Zulu’s offering such as Augmented Reality, Zulubot, media innovation and CX. McNab will also work closely with Zulu’s founder and chief creative officer Zak Mroueh on espousing the Zulu brand globally. McNab joins Zulu from independent agency Rain where she was president for the past three years. Prior to Rain, she held senior roles at Publicis, FCB and Grey. McNab brings a wealth of experience to Zulu from both independent shops and network agencies. Throughout her 20 year career, McNab has built a reputation as a business leader, strategic partner to her clients and relationship builder on brands such as Kraft, LCBO, GSK, Diageo, Dole and Rogers....


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