Rep Report for June 25, 2021
Daron Hollowell

Producer and creative director Daron Hollowell has launched Zenith, a Los Angeles-based talent management and consulting company that is part strategy and part representation. With a focus on creating collaborations between new wave content creators and brands, Zenith is a resource for forward-looking brands and agencies. Hollowell has over a decade of experience in music, advertising, production, and brand creation. He fronted the seminal hardcore band Four Hundred Years, then founded the music collective Black Iris Music in 2004. In 2008 he founded White Iris Records, early home to Los Angeles artists including Best Coast, FIDLAR, and Electric Guest. He went on to found music production house Ring The Alarm in 2014 and its beer brand offshoot, Day Beer in 2018.  Zenith is an asset for brands and agencies who see the opportunity in partnering with and fostering diverse and distinctive voices in content creation as a path to take branding and marketing in exciting new directions. Hollowell is replicating his model for Black Iris Music, only this time it is for content creators. Hollowell explained, “Our focus is on diverse creators with strong, fresh, and distinct voices. We are also embracing multi-hyphenate talent who can execute their vision across a variety of media and platforms: photographers who also design, directors who choreograph, editors who make music--this allows for a greater amount of quality content from a unique perspective. That’s what we’re ultimately here to do--make connections for the maximum benefit to both creators and brands.” Zenith’s inaugural roster includes tinygiant, Rocket Film, Lumenati and Bindery NYC.... 


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