Rep Report for March 8, 2019
Helen Mussard

RSA Films has partnered with Moustache for East Coast representation. Led by founder Jared Shapiro with associate Emily Friendship, talent rep firm Moustache will source opportunities for RSA’s directorial roster in commercials, branded content and mixed media. RSA continues to be represented by Stephanie Stephens Reps on the West Coast and House of Representatives in the Midwest....

IAB Europe, the industry association for the online advertising ecosystem, has appointed Helen Mussard as marketing & business strategy director, a newly created role. She joins the organization as it continues its mission to enable digital advertising to support media plurality and Europe’s digital economy, to shape the regulatory environment and to help companies process user data legally with the Transparency & Consent Framework (TCF). IAB Europe, with collaboration across the industry, released the open-source TCF in April 2018. It’s the only GDPR consent solution that has been built by the industry, for the industry, creating a true industry-standard approach. This framework is helping publishers, technology vendors and marketers speak in the same language when it comes to obtaining user consent for data processing after GDPR. Version 2 of the framework is due to be released later this year in association with IAB Tech Lab. Mussard joins IAB Europe from a global AdTech company, Vibrant Media, where she was VP of global marketing. Her focus at IAB Europe in the first few months will be overseeing the release and implementation of the updated TCF to all industry stakeholders. Longer term she will be looking at how IAB Europe communicates with all constituents to help shape and implement the strategic objectives of the association, enabling digital advertising to innovate and scale throughout Europe. Prior to joining Vibrant in New York, Mussard lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.....

Motive, a Denver-based creative agency, is opening its first international office in Canada. This move comes as a result in part of Motive’s expanded partnership with PepsiCo North America and an overall growth initiative aimed at diversifying into new markets. The Toronto team is led by Motive account director Brian Flaman, formerly of Mosaic North America, where he spent a decade in the Toronto office leading major brands such as The NFL, Samsung, LEGO and Walmart, in the areas of experiential, shopper marketing, social, and content production. He also garnered awards overseeing Mosaic’s pro bono work for The Children’s Wish Foundation, granting wishes for children with life-threatening illnesses. Flaman joined Motive in December 2018 to lead the agency’s Canadian expansion, and will oversee client services and new business development. He reports to Mike Cole, Motive VP. This outpost also marks the first official Canadian office for Project Worldwide, the holding company to which Motive belongs....

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