Rep Report for November 20, 2020
Laura Romeu

Chimney Vigor Group--a global studio specializing in communications, production, entertainment and MarTech that serves as an advertising and social media agency, production and tech company all rolled into one--has hired Laura Romeu as chief growth officer for its new health and wellness vertical. She will operate out of the shop’s NY office. In her new role, Romeu will lead the business development and strategic partnerships for category brands and companies focusing on Chimney’s end-to-end content strategy, production, distribution, and analytical services. With over 20 years of marketing experience, both on the client and the agency side, Romeu has worked across global pharmaceutical companies, medical and scientific communications agencies, technology-driven big data companies, and tech-enabled patient support service providers. She has knowledge in strategic marketing, communications, brand management and planning, product launch, customer engagement, business development/diversification, account management/development, and market research. Romeu started her career at Merck & Co. as a sales representative and later moved into roles as marketing and product manager and manager of government relations programs. During her nearly 10-year tenure at Merck, she spent three years in Spain, working with cardiovascular brands, focused on launches and line extensions, before moving back to the U.S. It was then that she realized she was interested in market research, customer insights and the communication and messaging for brands, which led her to her next position at Saatchi and Saatchi Wellness. Since then, Romeu has held executive positions at Cline Davis and Mann, Digitas Health Lifebrands, IMS Health, and ConnectiveRx. She has also started her own consultancy--Brand Strategy Consulting--and worked as an independent marketing strategist for different agencies....


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