- Wednesday, Sep. 6, 2017
- SANTA MONICA, Calif.
Director Diego Contreras has joined RESET for branded content and commercials worldwide. His work spans such clients as Reebok, Lincoln Motors, Stoli Vodka, 23andMe, Blue Moon and the U.S. Air Force for agencies including Droga5, Venables Bell and Partners, The Martin Agency, Anomaly, Publicis Paris, and Hudson Rouge.
Debuting earlier this year was the Contreras-directed You Can’t Unring a Bell, a film in the “Unimpossible Missions” series of shorts from BBDO New York which demonstrates how client GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The “You Can’t Unring a Bell” challenge was solved by GE grand prize winner Chris Nguyen, a biomedical engineering student at the University of Wisconsin in Madison. The unringing of a bell was brought to life and captured on film by Contreras who at the time was with production house Bullitt, his most recent roost prior to joining RESET.
Among the initial marks made by Contreras as a director was his earning a slot in SHOOT’s 2014 New Directors Showcase unveiled at the DGA Theatre in NYC. Prior to becoming a full-time director, Contreras worked as an associate creative director and art director at agencies such as BBDO NY, Anomaly, and Crispin Porter+ Bogusky.