- SANTA MONICA, Calif.
RESET Content has signed German film director Hanna Maria Heidrich for commercial representation in the U.S. She had previously been handled by RadicalMedia.
Heidrich first made her mark as a director in 2010 with her viral environmental campaign titled “We Miss You.” The campaign earned wide international recognition and led to the win of three awards at Cannes that year, including the prestigious Young Director Award for Heidrich.
In 2012, Heidrich directed a spec spot, Levi’s “Life is Calling,” which helped her gain inclusion into the 2012 SHOOT New Directors Showcase at the DGA Theatre in NYC. The next year her “Something is About to Happen” for client Radiotjanst in Sweden--out of Ruth Agency, Stockholm--earned distinction in SHOOT’s “The Best Work You May Never See” gallery.
Since then, Heidrich has directed commercials for major brands such as Porsche, Sky, Ikea, Stella Artois, Vodafone, and Mercedes Benz. She also created the sci-fi thriller series Killing All The Flies and directed the proof-of-concept pilot. In 2018, she directed a Super Bowl commercial for Pepsi starring Cindy Crawford.
Heidrich has earned more than 40 awards for her short films and commercials, and regularly serves as a juror at advertising film festivals in London, Cannes, and Berlin.