REVERSE Signs Director Mike Matthews For His 1st U.S. Representation
Mike Matthews
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Director Mike Matthews has secured his first U.S. representation, joining bicoastal commercial production company REVERSE. With deep experience in food and performance, Matthews has directed for Asda, Bertolli, Coca-Cola, Laphroaig, Lipton, BBC, and Woolworths Australia, among other international brands. In addition, he has helmed a number of international TV hits with renowned chef Jamie Oliver (Jamie’s Great Britain, Jamie’s 15-Minute Meals, Save with Jamie, and Jamie’s Comfort Food). 

“Mike is an incredibly versatile food director, who not only gets gorgeous tabletop shots, but is also skilled at eliciting strong performances from real people, actors, and celebrities alike,” said Thibaut Estellon, founder/executive producer at REVERSE. “Too often, agencies and food brands look for separate directors to execute the lifestyle and food components of their campaign, and Mike brings cohesiveness between the two, which not only improves the creative approach, but also solves production and budgetary issues for clients. And having started in television, he’s accustomed to high pressure, tight deadlines, and long days of shooting.“ 

Matthews is repped by Markenfilm for German/Swiss assignments, by Egor Solomatin in Russia, and is otherwise handled internationally via the Gloria Krass Agency.

“I like to build friendships where I work, so it’s really important that I find a U.S. company with a relatively intimate roster and REVERSE feels like a perfect fit,” said Matthews who hopes his new roost will help him to make connections to new talent and relationships in the American market. 

Matthews comes aboard a REVERSE directorial roster which includes Johan Stahl, Romain Quirot, Matthieu Mantovani, Antoine Pai, Bradley Tangonan, Matt Grimard, Kim Jacobsen, Julien Rocher, Camille de Galbert, and Pepe Lansky.


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