- NEW YORK
Bicoastal commercial production company REVERSE has signed lifestyle and comedy director Kim Jacobsen and docu-style director Bradley Tangonan for U.S. representation.
Jacobsen’s versatility is evident in work spanning lifestyle, humor, automotive, and VFX, marked by clever, natural performances and emotional composition. He began his career as an agency copywriter and concept creator before branching out as a director.
Jacobsen, who was previously handled through Bully Pictures, has directed campaigns for brands including Pepsi Co., Ikea, Heinz, BMW, Volkswagen, and Subaru. His work has been awarded and nominated in several prestigious competitions and festivals including the Cannes Lions, Eurobest, Epica, and the National Danish Television Awards.
“I immediately noticed a natural element to Kim’s work that felt translatable to a lot of the creative we’ve been seeing,” said Thibaut Estellon, owner of REVERSE.
Tangonan’s ability to blend stunning composition and authentic emotion is front and center in his work as a storyteller. Born in Hawaii, Tangonan eventually moved to California and received a degree in molecular biology from Stanford University before deciding to pursue his lifelong love of filmmaking. He decided to independently develop himself as a director and began a professional journey leading him to work with clients such as Google, Condé Nast, CB2, Square, Le Labo, The WSJ, and Yahoo. Since then, his work has been featured on VICE, Nowness and National Geographic, earning distinction with multiple Vimeo Staff Picks. Tangonan’s signing with REVERSE marks his first official commercial representation in the U.S. market.
“Bradley has a natural proficiency for developing a creative concept and is also an experienced editor which adds to his capacity for having a full view of how he wants to tell a story,” said Jeff Gilfillan, executive producer at REVERSE.
Tangonan said he was drawn to REVERSE’s “great track record of director development” and the quality of its talent roster.