- Thursday, Jan. 11, 2018
- SAN FRANCISCO
Pereira & O’Dell has elevated co-executive creative director Rob Lambrechts to the role of chief creative officer at the agency. As a founding employee, Lambrechts has been instrumental in the success of the shop’s growth and creative service offerings. As CCO, Lambrechts will oversee the creative direction of Pereira & O’Dell’s San Francisco and New York Offices as well as its satellite office in Cincinnati.
CCO PJ Pereira will move on to founder and creative chairman and will be committed to the evolution of the agency and the industry, supporting the agency and exploring ideas and techniques that keep Pereira & O’Dell and its clients competitive and nimble.
“After fourteen years together, no one understands more how I think than Rob. It’s time we give him the space to bring the original principles of this agency to a new level,” said Pereira.
Lambrechts played a key role in winning the MINI and Fifth Third Bank accounts in 2017 and most recently collaborated with Theodore Melfi (Oscar nominee, Hidden Figures) on the global Coca--Cola Christmas campaign titled “A Magic Thank You.” Lambrechts also wrote the story for Intel’s fourth blockbuster social film titled What Lives Inside starring Colin Hanks, Academy Award winner J.K. Simmons and directed by Robert Stromberg (Oscar-winning production designer on Avatar). He has partnered with Brian Grazer and Ron Howard’s incubator film project New Form to write and produce Dreams of Emily Bloom and has also worked with Academy Award-winning screenwriter, Dustin Lance Black (Milk) on a short film series for Coca-Cola on LGBT rights and anti-bullying.
Prior to joining Pereira & O’Dell, Lambrechts was a lead writer at AKQA where he co-wrote and starred in the Red Bull film Unflinching Triumph: The Philip Rockhammer Story. Highly praised by media and industry insiders, the film was named One of the “Top Ten Things to Watch on the Web” by the Wall Street Journal and was named Sports Illustrated’s “Most Amusing Sports Parody.”