Rodeo Show has added filmmaker, writer and producer Jose Terán to its directorial roster for his first U.S. commercial representation. A native of Mexico City, Terán brings an international perspective to his directing and storytelling style. He established his roots in advertising early on, working at agencies such as TBWA and Energy BBDO Chicago. As a director, he has helmed projects for clients including Apple, AT&T, Adidas, Nestlé, AT&T and Pepsico. He has written numerous scripts for film and TV, producing over 40 commercials as well as two short films: Renacimiento and 72 Horas. 

Over the years, Terán has deliberately curated his creative vision and directing style through a global lens, taking advantage of the remote nature of the industry to expose himself to a dynamic cross-section of places, cultures and people. 

Raphael Leopold, executive producer of Venice, Calif.-based Rodeo Show, said, “Jose has a natural ability for telling stories that are grounded in humanity, despite the genre. He’s established himself as a powerful talent across the globe and I’m really excited to work with him to bring his international perspective to the U.S..”

Terán added, “I’m constantly seeking new methods, new experiences and new people to collaborate with to keep my work inspired and fresh. Raphael has a refreshingly open and honest approach, which I think is essential to be able to navigate our rapidly shifting industry. I’m excited to collaborate with him to expand my approach into the U.S. market.”

Terán graduated from the Virginia Commonwealth University’s Brandcenter with a Masters in mass communication and an emphasis in creative writing. Following graduation, he continued to hone his craft, attending several creative writing courses in London’s Central Saint Martins College of Art and Design. He spent four years as CEO of Garage Films Mexico, gaining a stronghold on both the business and production sides. He’s brought his experience across the agency and production worlds to directing full time, fusing creative vision with brand marketing goals.