- LOS ANGELES
Creative agency Roger and full-service production company Big Machine have entered into a strategic merger that will expand the creative capabilities they provide to agency, brand, and entertainment clients. Key players in the business partnership are Roger creative directors Terence Lee and Dane Macbeth along with executive producer Josh Libitsky, and Big Machine director Steve Petersen, creative director Ken Carlson, and business development exec Sean Owolo.
The Los Angeles-based shops join forces to become a multidisciplinary creative studio under the Roger name, offering expanded creative talent and resources for projects that require branding, design, animation, VFX, VR/AR, live action and content development. Located in the Silver Lake neighborhood of L.A., Roger’s new 6,500-square-foot studio--custom designed from the ground up to foster a collaborative working environment--includes four private offices, three editing suites, two conference rooms, an empty shooting space for green screen work, a kitchen, and lounge.
The studio is already embarking on a number of projects, including major creative campaigns for Disney and Sony Pictures.
“Big Machine and Roger have always looked at ways to partner on projects and organically expand our reach into new markets,” said Lee. “We just genuinely click as creatives and as friends, and share a vision for what it takes to bring together talent, ideas, and resources to create awesome work.”
Owolo added, “Roger’s breakthrough creative for major brands and Big Machine’s Emmy-winning content know-how allow us to offer our clients a truly complete package for every aspect of their brand.”
Libitsky concluded, “Existing clients will appreciate the breadth of experience we have under one roof now. We can assemble highly strategic and super-talented teams tailored to a specific project--or combine all of our resources in tandem to develop a fully integrated experience from the top down. We’re equally excited about how the merger positions us to explore and experiment with new mediums and areas of business.”