Thursday, April 18, 2019
  • Thursday, Jun. 2, 2016
Roger Enrico, Ex-PepsiCo CEO Known For His Ad Acumen, Dies At 71
  • NEW YORK (AP)
  • --

Former PepsiCo CEO Roger Enrico, who helped lead the soda company during the "Cola Wars" advertising battle with Coca-Cola in the 1980s, has died, PepsiCo said Thursday. He was 71.

Enrico was with PepsiCo for more than 30 years and retired in 2001, according to the company. PepsiCo, based...

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