• Friday, Feb. 18, 2000
Samuel Bayer Heads To Broadway For Mountain Dew

What did extreme sports and a Busby Berkeley song-and-dance number have in common? Nothing—until BBDO New York and director Samuel Bayer of bicoastal Mars Media gracefully brought them together in a :60 for Mountain Dew called "Showstopper."

The spot opens on a classic Busby Berkeley-...

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