- HOLLYWOOD, Calif.
Production studio Picrow has signed director Sara Shelton for her first U.S. commercial representation. She has turned out work for such brands as Sprint, Xfinity, Walmart, Johnsonville Sausages, Hormel, Sugar Mutts Rescue, IHOP, and Country Time Lemonade.
For the latter, her “Legal-Ade” spot took home six Cannes Lions, including a Gold for Brand Experience & Activation: Social Behavior & Cultural Insight. The campaign out of Leo Burnett earned the honors for its clever fusion of humor and real action, with the brand pledging to cover the costs of permits and fines up to $300 for kids whose lemonade stands were shut down by city authorities for operating without a business license. The campaign also earned a Silver Clio, and a Gold Pencil at The One Show 2019.
Shelton began her career as an agency creative, serving as a writer for such shops as Droga5 and Johannes Leonardo, and working on accounts including Prudential, Macy’s, Motorola and Pure Protein.
Shelton said she was drawn to working with Picrow EPs Dal Wolf and Anthony Ficalora, noting “their approach to creative collaboration syncs up perfectly with mine. Picrow has an impressive series of top-level partnerships with such major players in the entertainment space as Amazon Studios, and I’m excited to see how I can grow my work in commercials in that direction.”
During her tenure on the agency side, Shelton also pursued improv comedy at the renowned Upright Citizens Brigade and sketch comedy writing at the PIT in New York City. Her passion for comedy eventually led her to the lesser-known art of story performing. She’s been performing for almost a decade, and has opened for 20-time Moth Slam-winning Adam Wade in his solo show “Adam from New Hampshire”. She’s also made multiple appearances at Eric Vetter’s “SUPER Storytellers”, Asher Novak’s “The Whole Story” and “So What Happened Was...” in NYC.