Saatchi & Saatchi London has appointed Sarah Jenkins, the former chief marketing officer of Grey London, to serve as its managing director.
With over 25 years’ experience in advertising and client services, Jenkins will be in charge of setting the direction of Saatchi London across recruitment, talent development, culture, agency positioning and marketing. She will be working with the agency’s existing clients EE, Visa, Britvic, GSK, Marie Curie, Expedia, Deutsche Telekom, Kerry Foods, Mercedes, HomeAway and most recently BT.
Jenkins completes the leadership team lineup at Saatchi London, headed by global president and U.K. CEO Magnus Djaba, alongside COO Sam Hawkey, CCO Guillermo Vega and chairman/CSO Richard Huntington.
During her tenure at Grey London, Jenkins created and managed an effective new business approach leading to record-breaking revenue with wins including M&S, Vodafone, Emirates, Bose and Nokia HMD. She was responsible for some of the agency’s flagship creative accounts, including The British Heart Foundation and Lucozade. She contributed to award-wining work recognized by Cannes Lions in Effectiveness, Craft and Data Innovation.
As a staunch believer in the need for greater diversity of talent at all levels across advertising, Jenkins co-founded the Advertising Diversity Task Force in 2017. The Task Force brings together the most progressive agencies across the communications industry to use their combined energy, expertise and skills to shift the diversity dial.
She is an active member of the U.K.’s Advertising Association Front Foot Board, a leading voice in the industry and has worked with brands including Mars, GSK, P&G and the Home Office.
Jenkins said, “I’ve had an incredible nine years at Grey, learning and working alongside some of the most brilliant people in our industry. However what Magnus and his leadership team are building at Saatchi & Saatchi is just too exciting; they have the talent, the clients, the scale, the momentum and, critically, their creative ambition is through the roof.”