- Wednesday, May. 15, 2019
- LOS ANGELES
Saville Productions has signed Michael Bernard for commercials and branded entertainment representation in the U.S. The director and cinematographer has lent his creative eye to spots for brands such as Land Rover, Victoria’s Secret, TRESemmé, Benjamin Moore and Aveeno. He honed his craft in the prime era of music videos as a cinematographer shooting iconic artists including Missy Elliot, Shakira, Madonna, Tom Petty and The Rolling Stones.
Los Angeles born and London raised, Bernard nurtured an early love for music while in the U.K., playing in a band and owning a record store. This passion led him to adopt a lyrical approach to camera later in his career. He returned to LA for his first film set job as an electrician, where he cultivated a strong sensitivity to proper framing and lighting and its impact on creative work, rising through the ranks to gaffer and ultimately DP. After serving as DP on music videos and commercials for top-tier directors and clients, directing came as a natural progression.
His original series Finding Bespoke celebrates the masterwork of craftsmen and makers often overlooked by the public. The short films’ unique cinematic choices and direction caught the attention of Land Rover, leading to lauded spots “The Reel Life” and “The Night Club” for the Well Storied campaign.
Prior to joining Saville, Bernard was handled by The Bigger Picture for commercials in the U.S.
Rupert Maconick, EP/founder of Saville Productions, said of Bernard, “His unique skill set not only captures beautiful cinematic footage but also illustrates compelling character interaction. His diverse experience with global brands and major artists makes him a great asset for this new era of branded entertainment.”
Bernard shared, “Rupert has a fascinating vision for how the advertising industry is transforming and I’m excited to be joining Saville’s roster and fully embrace this evolution.”