Serial Pictures has signed director Arnaud Uyttenhove for North American representation spanning commercials, branded entertainment, and music videos. The young, Belgium filmmaker has already established himself in the commercial world, directing for worldwide brands including Hermes, Airbnb, Coca-Cola, Toyota, Gatorade, and UNIQLO. He had been repped in the U.S. by Caviar which continues to handle him in France and Belgium.

Uyttenhove’s body of work includes two Super Bowl campaigns, one for Jeep and the other for Chrysler, featuring Bob Dylan. Uyttenhove went on to direct, among other assignments, the launch spot for Airbnb’s “Experiences,” and a Gatorade campaign for the World Cup. Arnaud also directed the short films Laura for L’Opéra de Paris; and Lacrimosa in collaboration with the Los Angeles Master Chorale.

“One of Arnaud’s many skills is merging raw, human truth with rich, textured cinematic visuals,” said Violaine Etienne, Serial Pictures’ founding partner. “We’re excited to partner with him in expanding his already impressive visual language and connective, beguiling filmmaking.”

“I’ve gotten to know Violaine over the past few years, and I’m truly touched by the work I’ve seen from Serial Pictures and its talented directors,” said Uyttenhove. 

After studying cinema at ESEC in Paris, Uyttenhove began his career as an art director before deciding to follow his strong passion for filmmaking. He made his directorial debut with the internationally recognized documentary Somewhere to Disappear about the American photographer Alec Soth. The documentary screened at multiple festivals, including Hot Docs and the Hamptons Film Festival. Uyttenhove is a 2014 SHOOT New Directors Showcase alum.

Now based in Los Angeles, Arnaud is currently writing his first feature and he is in postproduction on his short film NOA starring Hopper Penn, shot in Tahiti. 

A joint venture with Anonymous Content, Serial Pictures is headquartered in New York and Los Angeles, with a global network of partners throughout Europe.