- NEW YORK
Jon Boogz has signed with production company Serial Pictures as a director for commercials, branded entertainment, and music videos in the U.S. market. This marks the first time being repped in the ad arena directorially for Boogz who is also known as an accomplished movement artist and choreographer.
Boogz, along with Lil Buck, is the cofounder of critically acclaimed creative collective MAI (Movement Art Is), which advocates for social change while elevating dance as a medium. Their first evening-length show, “Love Heals All Wounds,” which is currently touring globally, was profiled in The New York Times. Boogz wrote, directed, choreographed, and danced in MAI’s award-winning short Color of Reality, in collaboration with visual artist Alexa Meade, driven by dismay at police brutality toward minorities. The film won Great Big Story’s Art as Impact Award; Best Experimental at Toronto International Short Film Festival; and Concept Video of the Year from World of Dance, among other honors. MAI recently released a VR film Together in collaboration with Facebook and Terrence Malick which debuted at SXSW and Tribeca Film Festival.
Boogz’s latest project, the short film Funeral For America (which he directed, choreographed, and danced in), was released on July 4 as a challenge to Americans celebrating their nation’s birthday to come to terms with its past. As with his previous work, the film uses movement to urge viewers to examine and purge the flaws from our country’s fabric.
“Jon’s powerful filmmaking combines storytelling, art and activism in unique and creatively challenging ways,” said Violaine Etienne, founding partner of Serial Pictures. “He uses his authentic perspective and compelling voice to lift the veil on social issues and promote empathy, truth and awareness.”
Boogz shared, “I’m ecstatic to start this new journey with Serial Pictures. I’ve been creating and directing works independently and feel blessed to now have a great team working with me to take my vision to new heights.”
Boogz has choreographed, directed, and performed work for Cirque du Soleil and Fox’s So You Think You Can Dance. He has served as creative consultant on campaigns for Adidas, Apple, Lexus, Dom Pérignon, and Marriott and has collaborated with icons including Mikhail Baryshnikov, Naomi Campbell and Gloria Estefan. Boogz’s other notable collaborators include the Tribeca Film Festival, DAIS, and Flying Lotus; and he was featured at the Geffen Playhouse’s “Backstage at the Geffen” with his dance company Control Freakz, Lil Buck, and spoken word artist Robin Sanders to honor Morgan Freeman and Jeff Skoll. Boogz is managed by Sozo Artists as a performer and choreographer.