Tool of North America has signed Danish director Martin Aamund to its live-action roster for worldwide representation. His body of work spans documentaries and commercials.
A resident of Copenhagen, Aamund--who was previously repped by Persuade for spots and branded content--is known for his creative, yet methodical approach to human-centered storytelling. Aamund began his filmmaking career directing documentary films for the UK’s Channel 4 and France’s Canal Plus. Since then, he has directed award-winning commercials for major brands including McDonald’s, IBM, Samsung, Nokia, Budweiser, Johnny Walker, Peugeot and San Pellegrino. He’s been honored by the Epica Awards, the CLIO Awards, the Cannes Lions International Festival of Creativity, and the New York Film Festival.
“I’d been exploring joining a global company with American roots for some time,” said Aamund. “There’s no more exciting production leader in the US market right now, and Tool’s commitment to creative development and exploration made it clear to me that their team offers the greatest opportunity for me to grow as an artist.”
“We’ve been admirers of Martin’s craft for years, but when we saw his work for San Pellegrino last year, we knew he was a star,” said Oliver Fuselier, Tool’s managing partner, live action.
The addition of Aamund follows Tool’s recent receipt of the Cannes Lions’ highest production honor, the Palme d’Or.