Production company Derby has added director Catherine Orchard to its roster, marking her first formal commercialmaking representation. Prior to this, she was freelancing.
Orchard developed an eye for strong imagery in combination with wit and lyrical storytelling by beginning her career in the creative departments of various brands and magazines including Bobbi Brown, Alice + Olivia, JANE, Travel + Leisure, and VIBE. Most recently, she has been directing for LOFT, Teen Vogue, the Rubin Museum of Art and more.
“Catherine’s directing style is very classic, but with a smart, whimsical edge,” said Mary Crosse, executive producer of Derby. “Her sense of production design and fashionably art directed aesthetic is the perfect addition to our roster, and I’m excited about the diverse range of projects we can work on together.”
Orchard comes aboard a Derby talent lineup which includes directors Lucas Borrás, Nickolas Duarte, The Bozzwicks and John Poliquin. Since the company launched in the fall of 2015, Derby has produced campaigns with its agency and brand partners for Listerine, Lucky Charms, Johnson & Johnson, Sauza, and Erno Laszlo, among others.
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