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  • Originally published on
  • Monday, Feb. 18, 2019
Superprime Signs Directorial Duo Samuel & Gunnar For Spots
CULVER CITY, Calif. --

Production company Superprime has added Icelandic directing duo Samuel & Gunnar to its roster for U.S. commercial representation.

Samuel Bjarki Petursson and Gunnar Pall Olafsson are award-winning directors with a passionate eye for detail and a holistic approach to filmmaking. Recent work includes “Unstoppable,” a moving and cinematic portrait of a young girl’s passion for soccer in spite of the stereotypes women must overcome in sports. Made for Icelandair’s sponsorship of the Iceland women’s soccer team, the motivational spot received a Bronze Epica award. Additional Samuel & Gunnar clients include Pixar, Audi, NFL, Spectrum and American Express. 

Samuel & Gunnar began their career as collaborators as members of their school’s video club in Iceland. Both got their start in film on the postproduction side, working first as editors for commercials, music videos, and features, before transitioning into their work as a director team. This diverse and multidimensional experience deeply informs their approach to filmmaking. Prior to joining Superprime, Samuel & Gunnar were repped by Humble.

Michelle Ross, Superprime’s managing director, said of Samuel & Gunnar, “I was really drawn to the way they capture such beautiful moments through visual storytelling.”  

A joint statement from Samuel & Gunnar read, “We are thrilled to find a home on Superprime’s amazing roster of directors. They share our passion for telling stories, it comes through in every part of their personalities and process. We’re looking forward to creating beautiful new work together.”

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