BBH NY has brought Marta Ibarrondo aboard as group creative director and Brooke Kaylor as head of integrated production. Both will report to Gerard Caputo, BBH NY’s chief creative officer.
Ibarrondo has worked with clients such as J.P. Morgan Chase, Absolut, Verizon, Reebok, Citibank, Chevron, Honda, SAP and Marriott among many others. With 25 years of experience, Ibarrondo began her career at Chiat/Day before moving on to several advertising agencies, including Kirshenbaum & Bond, SpikeDDB, mcgarrybowen, Saatchi and 180LA. She has also worked directly with J.P. Morgan Asset Management and SAP. Prior to joining BBH NY, she was freelancing/consulting directly for J.P. Morgan as an ECD. In addition to her advertising work, Ibarrondo wrote and directed two award-winning short films and created a cartoon series that ran in the Huffington Post for seven years. Her work has been recognized by Communication Arts, Cannes Lions, One Show, Archive, ANDY and Clios.
Kaylor most recently led production for beauty@Gotham, where she was instrumental in bringing Maybelline’s new campaign to life. She oversaw the seamless integration of broadcast and print departments to create content across all media platforms. She also held key positions at KBSP, Laird + Partners, Lowe Worldwide and AR New York, where she produced work for a diverse group of global clients, including BMW, Calvin Klein, Target, Sands Casino, Jimmy Choo, Revlon, Hilton Hotels, DVF, Coach, DKNY, John Frieda, Vanguard, Wendy’s, Jergens and Unilever.
BBH has more than 1,000 employees globally with offices in New York, Los Angeles, London, Mumbai, Stockholm, Singapore and Shanghai.Category: News