Backyard Productions has added Los Angeles-based director Jeff Aron Lable to its roster for U.S. commercial representation and content creation.
A humor director with a flair for strong art direction and a slightly off-beat visual/narrative style, Lable has brought his talents to such brands as Visa, Toyota, Sears, HBO, DiscountHotels, and Pepsi. His work has been honored in Cannes, The One Show, and the LA Shorts Fest. In 2007 he earned a slot in the SHOOT New Directors Showcase for Naturalmarket.com’s “Birth” spec spot, a piece which also helped him win the Cannes Young Director Award. Lable’s work additionally gained recognition in the BCC’s “World’s Funniest Commercials.”
Equally comfortable directing celebrity/athlete talent or cast actors, Lable had prior to Backyard been with Bully Pictures. Backyard EPs Kris Mathur and Emily Malito cited Label’s comedic sensibilities and directorial style while company CEO Kevin Allodi noted that the director joins a lineage of strong comedy helmers whose careers Backyard has advanced over the years.
Lable said of Backyard, “Their long-standing reputation as a high-quality production partner to world-class agencies and brands, particularly in the comedy realm, is what drew me to them. Their capabilities to address the broader range of work now being demanded by agency creatives and brands takes advantage of my strengths as both a director and former creative/art director.”