Director Daniel Iglesias Jr. has signed with Good Company for exclusive representation in the U.S. spanning commercials, branded content and music videos. He is no stranger to his new roost. Prior to officially joining the production house, he directed via Good Company an IKEA commercial, “Kåma Sutra,” for Ogilvy NY, a tongue-in-cheek exploration of the boudoir. Currently Iglesias is working on a project for Paper Magazine and Tiffany.
Iglesias Jr.’s career started while attending Chapman University’s film school, where he earned a BFA in screen acting. At the same time, Iglesias and his friend Zack Sekuler began crafting images for his friends in the alt-rock band The Neighbourhood. Creative-directing The Neighbourhood’s moody monochromatic look from the outset, Iglesias saw his career catapult after directing his first music video for their breakout hit “Sweater Weather,” which reached over 310 million views. In the clip, Iglesias puts the audience behind his unique visual lens, utilizing a black and white color palette and simple yet creative camera movement to follow the band on a convertible cruise through the streets of L.A.
While thriving behind the camera for artists like The Neighbourhood, X Ambassadors and AlunaGeorge, Iglesias continued to use his experience as an actor to inform his work. Iglesias credits his on-screen experience as a tool for how he coaches performances visually, rather than verbally--a method for working with talent that comes naturally to him as a performer.
As a free agent for the past few years, Iglesias has proven to be a multidimensional talent with the ability to craft familiar formats with a unique and refreshing style. Iglesias consistently uses elements of surrealism and with a blend of avant-garde and commercial compositions, often stemming from innovative camera techniques. His body of work includes clients like Ralph Lauren, Steve Madden, Skyy Vodka, Capitol, and Chrysler, as well as a notable Vogue film Death Head Sphinx.
Iglesias earned acclaim with his provocative two-minute promo for Margaux the Agency. Designed as a “living magazine,” Margaux Vol 1 merges creative blocking, camera movement and effects to create a kinetic visual catalog that is both classic and contemporary. The piece took home Best Picture at the London Fashion Film Festival, along with awards from the Los Angeles Film Festival, the International Fashion Film Awards in La Jolla, and Promofest in Spain.
Iglesias--whose last production company affiliation was with More Media as part of the directing duo ENDS--had been on the radar of Good Company co-founder/managing director Ryan Heiferman for some time. “There’s such a unique aesthetic that threads his work, making him a great fit for our roster,” explained Heiferman. “After we had such an amazing experience working on the IKEA project, it was a no-brainer to bring Daniel on board officially.”
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