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  • Originally published on
  • Wednesday, Aug. 25, 2021
Justin Bilicki
Bilicki Joins Doner As ECD; Cabrera Returns As Strategy Director
DETROIT --

Ad agency Doner has brought aboard Justin Bilicki as EVP, executive creative director and Felipe Cabrera as SVP, strategy director. Cabrera, in his second tour at Doner, will help scale the integrated strategy team by leveraging new tools and processes across a number of accounts. Bilicki will provide creative leadership for brands including Travelocity, Zyrtec and Listerine.

Cabrera worked as SVP, strategy director at Doner in 2018. Most recently, he served as the head of strategy at Wunderman Thompson Puerto Rico, stemming from his two decades of brand building across the U.S. general and Hispanic markets. Previously, Cabrera held strategic leadership positions at FCB and Leo Burnett, as well as worked in brand marketing at Procter & Gamble.

A highly awarded executive creative director, Bilicki also has nearly two decades of experience in the advertising industry. He has received every major advertising award including Cannes Lions, One Show Pencils, and Art Directors Club Pencils, among others. In 2015, The Gunn Report recognized his #TBT Twix Bites campaign as the third most awarded film campaign in the world and most awarded in the U.S. Before joining Doner, Bilicki had most recently been freelancing for a year; prior to that he was VP, creative director a MullenLowe U.S.

“It’s a point of pride when great talent returns to Doner, and when great talent chooses Doner,” said Doner CEO David DeMuth. “In Felipe, we have reunited with a strategic leader who will help power our data-driven creativity, and in Justin, we have bolstered our creative muscle with a talent that fits perfectly in our agency. With our continued growth, we look forward to bringing in more top tier talent to drive results for our clients.”

Category: News

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