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  • Originally published on
  • Friday, Jun. 24, 2022
SMUGGLER Wins Palme d'Or At Cannes Lions
Tying for the Film Lions Grand Prix are Channel 4's "Super.Human" and Apple's "Escape from the Office";  Agency of the Year goes to Dentsu Creative, Bangalore, the first time an Indian shop has earned this distinction
CANNES, France --

In the final awards show of this year’s Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and the Titanium Lions. Special awards were also bestowed, including the Palme d’or upon production company SMUGGLer, Network of the Year upon Ogilvy, and Agency of the Year going to Dentsu Creative, Bangalore, the first time a shop in India has earned this distinction.

Simon Cook, CEO, Lions, commented, “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”

In the Film Lions, celebrating the creativity of the moving image, 2,028 entries were received and 61 Lions were awarded: 8 Gold, 20 Silver and 31 Bronze, and the jury chose to award two Film Lions Grands Prix. The first was awarded to “Super. Human.” for Channel 4 by 4creative, London. The second Grand Prix was presented to “Escape from the Office” for Apple/SMUGGLER.

The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, received 618 entries. The jury awarded 19 Lions: 3 Gold, 5 Silver and 10 Bronze and the Grand Prix went to “The Missing Chapter: for P&G Whisper, by Leo Burnett, Mumbai.

Glass: The Lion for Change, which celebrates culture-shifting creativity, received 141 entries. The jury chose to award 8 Lions: 3 Gold, 1 Silver and 3 Bronze and the Grand Prix went to “Data Tienda” for We Capital, by DDB México, Mexico City. 

In the Titanium Lions, honoring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 198 entries were received and the jury chose to award 5 Titanium Lions and a Grand Prix, which went to “Long Live The Prince” for Kiyan Prince Foundation, EA Sports, QPR, Match Attax, by Engine, London. 

The Cannes Lions Grand Prix For Good recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large. The Jury chose to award the Grand Prix to “Save Ralph” for Humane Society International, by The Humane Society Of The United States, Washington DC/Vespa Pictures, Calif.

Special awards announced: 

Creative Company of the Year (formerly Holding Company of the Year)  

  • 1. WPP
  • 2. Omnicom
  • 3. Interpublic Group

 

Network of the Year

  • 1. Ogilvy
  • 2. FCB
  • 3. DDB Worldwide

Independent Network of the Year

  • 1. Serviceplan Group
  • 2. GUT
  • 3. Rethink

Agency of the Year

  • 1. Dentsu Creative, Bangalore, India
  • 2. We Believers, Brooklyn, USA
  • 3. Publicis, Milan, Italy

Independent Agency of the Year

  • 1. We Believers, Brooklyn, USA
  • 2. Serviceplan, Munich, Germany
  • 3. 4creative, London, United Kingdom

 

Palme d’Or

  • 1. Smuggler, USA
  • 2. ICONOCLAST, Germany
  • 3. Somesuch, United Kingdom
  • 4. Virtue Worldwide, USA
  • 5. Zauberberg Productions GmbH, Germany

 

Creative Brand of the Year

  • 1. Burger King
  • 2. VICE
  • 3. Apple

 

 

Regional Network of the Year
 

Regional Network of the Year - Asia Pacific

  • 1. dentsu
  • 2. Ogilvy
  • 3. Leo Burnett

 

Regional Network of the Year - EMEA

  • 1. Publicis Worldwide
  • 2. Ogilvy
  • 3. BBDO Worldwide

 

Regional Network of the Year - Latin America

  • 1. Ogilvy
  • 2. DDB Worldwide
  • 3. VMLY&R

 

Regional Network of the Year - North America

  • 1. FCB
  • 2. Leo Burnett
  • 3. VMLY&R

 

 

Agency of the Year by Track

Agency of the Year - Classic

  • DAVID, Madrid, Spain

Agency of the Year - Craft

  • Serviceplan Germany, Munich, Germany

Agency of the Year - Engagement

  • Africa, DDB, São Paulo, Brazil

Agency of the Year - Entertainment

  • VMLY&R, São Paulo, Brazil

Agency of the Year - Experience

  • Dentsu Creative, Bangalore, India

Agency of the Year - Good

  • DDB México, Ciudad de México, Mexico

Agency of the Year - Strategy

  • FCB Canada, Toronto, Canada

 

Independent Agency of the Year by track

Independent Agency of the Year - Classic

  • We Believers, Brooklyn, USA

 

Independent Agency of the Year - Craft

  • Serviceplan Germany, Munich, Germany

 

 

Independent Agency of the Year - Engagement

  • Jung von Matt DONAU, Vienna, Austria

 

Independent Agency of the Year - Entertainment

  • Mirimar Los Angeles, USA

 

Independent Agency of the Year - Experience

  • We Believers, Brooklyn, USA

Independent Agency of the Year - Good

  • 1= Edelman, New York, USA
  • 1= We Believers, Brooklyn, USA

Independent Agency of the Year - Strategy

  • Rethink, Toronto, Canada

 

In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, creative director, BCW Stockholm, and Joel Hördegård, DP, freelancer. 

During the Awards Show, AB InBev were awarded as Creative Marketer of the Year and Colleen DeCourcy was honored with the Lion of St. Mark. 

 

 

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