Friday, Feb. 16, 2018
Olympic Athletes Build Their Own Brands, Change The Sponsorship Game
NEW YORK (AP) -

A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time.

Even more so than in Rio in 2016 and Sochi in 2014, Pyeongchang athletes are...

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