Thursday, Mar. 7, 2019
Havas Study Delves Into Content Creation Challenges For Brands

An overwhelming 77 percent of brands could disappear and no one would care. That’s among several sobering findings in Havas Group’s 10th annual Meaningful Brands study. 

Furthermore, 58 percent of content created by the world’s leading 1,800 brands is poor, irrelevant and fails to deliver...

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