Tuesday, Nov. 17, 2020
Olympics Sponsorship Takes A Turn As Marketing Restrictions Ease For U.S. Athletes
DENVER (AP) -

U.S. Olympic hopefuls will be able to cut their own deals with the U.S. Olympic and Paralympic Committee's marketing partners under a first-of-its-kind plan that has potential to shift the top-heavy sponsorship model that rules the Olympic world.

The USOPC unveiled a program Tuesday...

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