- KINSALE, Ireland
Winners have been unveiled for the 2021 Sharks advertising and design awards, with a record five Grand Prixs (two for the same work) bestowed along with 39 gold shark heads trophies.
In Advertising, Iconoclast (director Jonathan Alric) and Stitch Editing (editor Nicolas Larrouquere) both won a Grand Prix for their entries for Macmillan Cancer Support’s “Whatever it Takes” from AMV BBDO in London while Toronto agency Zulu Alpha Kilo garnered a Grand Prix for Tough Turban developed for Pfaff Harley-Davidson.
Another two were awarded in Design to BigO for its “Cork 1920: The Burning of a city” exhibition for St Peters Cork, and to BBDO Guerrero for “The Dissolving Bottle” for Naturale Market.
Zulu Alpha Kilo was awarded Agency of The Year, Riff Raff and Biscuit Filmworks both scooped up joint Production Company of the Year and Factory won Sound Design Company of the Year.
BBDO Dublin won Irish Agency of The Year, Banjoman was awarded Irish Production Company of the Year, and Pirhana Bar won Irish VFX Company of the Year.
Thirty-nine golds were awarded across the film, film craft, design, design craft, digital and radio categories.
Film gold highlights included Tokyo Paralympics “Super Human” from 4Creative, Macmillan’s “Whatever it Takes” from Iconoclast, and Burberry’s “Festive” from Riff Raff.
In film craft, golds were awarded for direction, animation, art direction, cinematography, fashion directing, writing, VFX, editing, color grading, use of stock footage, child direction, performance, title sequence, casting, animation, original music, sound mixing, use of licensed music, use of humor and sound design.
L.A. Ronayne, Shark Awards jury president and group creative director of Anomaly, said, “Thirty-nine gold Shark trophies are on their way to well-deserved homes. It’s an increase from last year, but all hard won. The juries debated like champs, but the standard of craft and creativity has been exceptional. It’s a thrill for the world to be inspired by all the winners.”
The full list of winners can be accessed here.
Client Macmillan Cancer Support Agency AMV BBDO, London Alex Grieve, chief creative officer; Nadja Lossott, Nicholas Hulley, executive creative directors; Andy Clough, Rich McGrann, creative directors; Benjamin Polkinghorne, Scott Kelly, creative team; Verity Elvin, TV producer; Daniel Mead, typographer/designer. Production Iconoclast, London Jonathan Alric, director; Guy Rolfe, exec producer; Paul Ozgur, DP. Editorial Stitch Editing, London Nicolas Larrouquere, editor. Sound 750mph, London Sam Ashwell, sound engineer. Music “Spring 1” by Max Richter. Postproduction MPC London Lora Nikolaeva, Flame; Matthieu Toullet, colorist; Louise Unwin, exec VFX producer; Amie Kingsnorth, VFX producer.