SHOOT Publicity Wire Shares The Most Viewed Motion Picture Industry Publicity News Releases Posted In 2018
Easily topping the Publicity Wire's most read list this year was a publicity news story about Director Romina Schwedler's award winning short 'The Visit' by Romina Schwedler. Shown: "The Visit" On Set: Director Romina Schwedler, Cinematographer Alan J. Carmona
Coverage ranges from a Best Director film fest honor for a SHOOT New Directors Showcase alum to a rundown of AICE Award winners, the directing debut of editor Rachael Waxler, and a Webby Award win for a Vogue film from director/writer Vincent Peone
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The most engaging publicity news releases on the SHOOT Publicity Wire (SPW) in 2018 range from news about a SHOOT New Directors Showcase alum winning a Best Director Award on the festival circuit to the directorial debut of an editor from post house Union, coverage of the 2018 AICE Award winners, a Webby Award win for a Vogue short film starring Meryl Streep and Vogue editor-in-chief Anna Wintour, and the world premiere of a romantic comedy at the Santa Barbara International Film Festival.

Topping the SPW rundown this year was a story about Romina Schwedler winning the Millie Award for Best Director at the Milledgeville + Eatonton Film Festival for her short film “The Visit.” Schwedler, who earned inclusion into SHOOT’s 2014 New Directors Showcase, helmed the short which starred Sean Maher and June Squibb.

Finishing second in number of views was a piece on "Miss Snake Charmer," the directorial debut of Rachael Waxler, an editor at bicoastal Union Editorial. The feature documentary, which Waxler also edited--and-co-directed with EmaLee Arroyo--generated initial interest with a trailer released ahead of the film festival season.

Taking third place in the SPW views tally was work by another Union editor, Marco Perez. On the strength of the Barney Cokeliss-directed short "Night Dancing," Perez won the Best Editing Award at the 5th annual Utah Dance Film Festival, alongside Best Director for Cokeliss, and the Audience Award.

Finishing fourth in our rundown was an infusion of talent into Optimus--including editor/partner Angelo Valencia, editor Matt Glover, VFX supervisor Ryan Wood, sr. producer Joanna Woods and assistant editor Emily Hayes.

Earning the fifth place slot was coverage of Rodeo FX’s work on “The Greatest Showman,” the 20th Century Fox feature film centered on P.T. Barnum who's portrayed by Hugh Jackman. Rodeo FX created 85 VFX shots for the movie.

Settling into sixth place in number of SPW views was a rundown of 2018 AICE Award winners. Topping the 17th annual competition--in its first year under the AICP banner--was editor Jim Haygood of Union who took Best in Show for Taco Bell’s “Web of Fries,” a parody movie trailer from ad agency Deutsch.

Next up in the SPW views derby was the promotion of Billy Montross to full fledged editor at Cutters. Montross gained valuable experience as an assistant to Cutters’ managing editor Grant Gustafson.

Taking eight place in the countdown was a rundown of shortlist entries for the AICE Awards. This marked the first time that the competition honoring excellence in postproduction had adopted a shortlist format for its category finalists. 

Landing in the ninth slot was director Vincent Peone for winning a Webby Award on the strength of a short film for Vogue featuring Meryl Streep and Vogue editor-in chief Anna Wintour. The short captured their first meeting since Streep portrayed Wintour in “The Devil Wears Prada.” Vincent--who also wrote the Vogue short--had recently partnered with EP Geno Imbriale to launch L.A.-based production company ArtClass.

And rounding out SPW’s top ten for 2018 was news that the romantic comedy “Off The Menu” would make its world premiere at the 2018 Santa Barbara International Film Festival. Executive produced and directed by Jay Silverman, “Off the Menu” stars Dania Ramirez, Santino Fontana, Makenzie Moss and Maria Conchita Alonso.

Here’s a rundown of the year’s 35 most viewed news releases on the SHOOT Publicity Wire (click title to read release):

The 35 most viewed news releases on the SHOOT Publicity Wire in 2018:

Rank SHOOT  Publicity Wire Most Viewed News Releases of 2018 Author
  click title to read release, click author for more  
1. Romina Schwedler Wins Millie Award For Best Director At The Milledgeville + Eatonton Film Festival For Her Short Film "The Visit" Romina Schwedler
2. Union’s Rachael Waxler Explores Texas Beauty and Grit with “Miss Snake Charmer” Raging Artists PR
3. Cut by Union’s Marco Perez, “Night Dancing” Wins Best Editing, Best Director, and The Audience Award, at The 5th Annual Utah Dance Film Festival Raging Artists PR
4. Optimus Bolsters Its Creative Capabilities With Addition of New Team Red Pill
5. "The Greatest Showman" Comes To Life With Visual Effects From Rodeo FX Edelman
6. AICE Awards Announces 2018 Winners Vagnoni Comm.
7. Billy Montross Is Newest Cutters Editor To Be Promoted From Within Darnell Works
8. 2018 AICE Awards Releases Shortlist Entries Vagnoni Comm
9. Director Vincent Peone Wins 2018 Webby Award For Vogue Film Featuring Meryl Streep & Anna Wintour RACONTEUR
10. Charming Romantic Comedy "Off The Menu," Starring Dania Ramirez & Santino Fontana, to World Premiere During the 2018 Santa Barbara Intl. Film Festival Asbury PR
11. Whitehouse Post Welcomes Multi-Award-Winning Editor Lizzy Graham To New York Office Whitehouse Post
12. ContagiousLA’s Andrew Laurich Directs Jonathan Goldsmith in 10-spot Astral Tequila Campaign, Created via Erich & Kallman Raging Artists PR
13. Big Block Adds Cale Glendening To Directing Roster Fabric Media
14. Camp + King Hires Art Director, Senior Producer and Senior Strategist Sapka Comm.
15. BMW Motorrad USA, M&C Saatchi LA Team Up To Produce "The Someday Ride" HYPE
16. For Union, 2018 Cannes Lions Include a Silver ‘Web of Fries’ and Two Bronzed Harry’s Raging Artists PR
17. RODEO FX Brings Creatures To Life In "Jumanji: Welcome To The Jungle" Edelman
18. Union’s Jim Haygood Takes Top AICE Honors with Taco Bell’s ‘Web of Fries’ Raging Artists PR
19. Shorts Cut by Jay Friedkin and Zach Kashkett of Union Editorial To Screen at Tribeca Raging Artists PR
20. Working Stiff Welcomes The New Neighbors in Dare’s Latest Campaign For Bear Paws HYPE
21. Directors Richie Smyth and Kieron Walsh Join The MUGSY Gang MUGSY
22. Virtual Reality Storytelling Pioneer and Internationally Acclaimed Editor Livio Sanchez Joins Cutters Studios in New York Darnell Works
23. The Platform Group's "Jewels" To Screen at Cannes Film Festival Platform Group
24. Long Lost Photographs of Iconic Rock Music Legends The Rolling Stones, Janis Joplin, The Band & Others Discovered After 45 Years Asbury PR
25. Watch The Make-up Artists And Hair Stylists Guild Awards Live-Stream From The Red Carpet With Host Frankie J. Grande Weissman Markovitz
26. Photographer/Director Dick Patrick Announces “Patsy” – A Heartwarming Story Told in Family Photos and Images of Southern Comfort Food Young & Co.
27. TM Advertising Partners With charlieuniformtango on Super Bowl LII Spot for Texas Rangers Young & Co.
28. Lino Russell Directs the World Debut of the Ferrari 488 Pista Artisans PR
29. Lexus Partners with 23andMe for "Genetic Select" Young & Co.
30. The One Club Announces New Mobile-First Video Category For The One Show 2018 Jack Mello
31. Women’s Rights Are Human Rights: Sean Thonson and Einar Draw Lines in the Sand Raging Artists PR
32. Dictionary Films Bolsters Senior Producer Capabilities Darnell Works
33. yU+co’s End Title Sequence For “Crazy Rich Asians” Proves Especially Meaningful For Founder/Creative Director Garson Yu Right Word Media
34. Superlounge Director Jordan Brady Gives a "High Thryv" To Management Software and Publicis Hawkeye Raging Artists PR
35. Sigma Launches Interchangeable Lenses for Sony E-Mount Cameras; Unveils Brand New 105mm F1.4 Art and 70mm F2.8 Macro Art Lenses; Releases Firmware V2 for Canon Aberration Correction Zazil Media Group
  Source: The SHOOT Publicity Wire   



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