Short Takes for May 2018
Rodolphe Rodrigues
Director Goossen Goes Retro For Bregoli Video

Nicholaus Goossen directed this retro music video for Danielle Bregoli a.k.a. “Bhad Babie’s”’ new single “Gucci Flip Flops,” featuring rapper Lil Yachty. The video begins in a 1950s-inspired, suburban black-and-white setting with Bregoli dressed in pearls and polka dots, a drastic shift from the bad girl image she’s known for. The video also includes an unexpected, yet entertaining cameo by David Spade who plays a well-meaning milkman. The video is already soaring to viral status, taking in over 6.1 million views in just two days.

Emulating such retro fare as Leave It to Beaver or Pleasantville, Bregoli sits alongside her family of four watching TV, when suddenly the picture-perfect setting is interrupted with Bhad Babie’s true colors appearing on the TV program as she and Lil Yachty take turns performing the explicit lyrics, horrifying the parents but equally intriguing the young son. The video comedically concludes in color and modern-day, with the family and Spade being fully converted to Bregoli’s “gangster” lifestyle.

Goossen is represented for commercials and branded content by Venice, Calif.-based production company Durable Goods.

AFI Fest Sets Dates, Call For Entries
AFI Fest 2018 has announced its dates and call for entries. The 32nd edition of AFI Fest will take place in Hollywood, Calif, from November 8–15, 2018 at the TCL Chinese Theatre IMAX and TCL Chinese 6 Theatres, the Egyptian Theatre and The Hollywood Roosevelt. Entries are now being accepted and filmmakers are invited to submit feature, documentary, experimental, animated and short films at or through AFI Fest has set  July 13 as the final deadline for features, shorts and virtual reality.

The Academy of Motion Picture Arts and Sciences recognizes AFI Fest as a qualifying festival for the Live Action and Animated Short Film categories for the annual Academy Awards®.

People On The Move...
Rodolphe Rodrigues, former global media director at AXA and co-founder of Weborama, has taken up the newly created role of global head of data for Havas Group. Rodrigues will lead all new data initiatives, managing investments and teams across the entire data scope, including data governance and business models. His role will include the global expansion and management of the global DBi team. With over 20 years success in the development of data ecosystems for leading brands, Rodrigues will develop behavioral audience segmentation and content strategies for the Havas Group around the world, allowing clients to implement tailored marketing strategies that drive business success. Rodrigues will report to Stéphanie Marie, chief transformation officer, Havas Group Media....Atlanta-based omnichannel creative agency My Friend’s Nephew (MFN) has hired Ben Wallis as associate creative director and Melissa Withorn as sr. designer/art director. Wallis has worked in advertising for over 10 years as an art director and illustrator for brands like Google, The Coca-Cola Company, Jiffy Lube, and The New York City Ballet. Most recently, he was sr. creative at Atlanta-based Blue Sky Agency. He’s also spent time at agencies including Havas Chicago as ACD and JWT Atlanta as sr. art director. Withorn joins MFN from Atlanta-based creative agency Public School, where she spent two years as ACD. Before that, Withorn was an art director at XD Agency in Atlanta....


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