Sibling Rivalry Adds Director William Armstrong To Its Roster
William Armstrong
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Director William Armstrong has joined Sibling Rivalry for commercial representation in the U.S. His work for brands such as Mercedes-Benz, Samsung, Adidas and Volkswagen has earned him accolades and shortlists at competitions and festivals, including Cannes Lions, Kinsale Sharks, One Screen, The Webbys, Ciclope, ICAD and Vimeo Staff Picks. Armstrong’s films are marked by humanity, crossing cultures and continents, as reflected in a recent music video for Kormac’s “New Day.”

Prior to coming aboard the Sibling Rivalry roster, Armstrong had been repped for ad fare by Knucklehead in the U.S.

Born in Gaborone, Botswana, Armstrong grew up surrounded by elephants, lions, and crocodiles, which sparked an imagination that is felt at the core of his work today. After studying history and philosophy in Cape Town, South Africa, he graduated from Vancouver Film School in Canada. His directorial debut, a test film he wrote and developed while working as a producer in Dublin, Ireland, won a Young Director Award at the Cannes Lions.

“We immediately fell in love with William’s cinematic language,” said Sibling Rivalry executive producer Shelby Ross. “He’s a young gun with a great reel and a ton of car experience. We see in him the opportunity to expand our automotive roster, and look forward to sharing his work with the U.S. market.”

Armstrong related, “It’s rare to find a production company with both a big reputation and small roster. I think great things happen when there’s a tight-knit family feel in a company, and when I met Shelby and the team at Sibling their energy and drive for the business was totally infectious.”

Armstrong has just completed a music video for an electronic artist in Barcelona, shot by Steve Annis, which is due out this month, and a commercial shot across Ireland for the Irish Tourism Board. Internationally Armstrong is repped in the ad arena by Nicholas Berglund in France, Markenfilm in Germany, Dreamboat in Canada, and Antidote in Ireland.


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