Sing-Sing Joins The Directors Bureau For U.S. Representation
Sean Pecknold (l) and Adi Goodrich of Sing-Sing
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The Directors Bureau has added Sing-Sing to its directorial roster for U.S. representation in short-form work, including commercials, branded content and music videos. Comprising spatial designer Adi Goodrich and film and animation director Sean Pecknold, Sing-Sing is known for bringing together multidisciplinary skills to realize projects across commercials, music videos, art, and design. 

“Our work is inherently collaborative as is the nature of The Directors Bureau, making it the perfect fit for us in our commercial endeavors,” shared Goodrich and Pecknold in a joint statement.

Roman Coppola, founder, The Directors Bureau, said, “Sing-Sing’s work is imaginative and playful with an elegant simplicity. I’m very drawn to the diverse and handcrafted nature of their portfolio, as well as how they fluidly move between art forms, which is a hallmark of The Directors Bureau. Sing-Sing will be excellent partners for our upcoming creative adventures as we explore endeavors outside the 30-second commercial.” 

Based in Los Angeles, Sing-Sing consists of visual storytellers who infuse projects with subtle whimsy and elevate impactful ideas with their multifaceted perspective. Since forming in 2015, they’ve created projects for global brands including Google, BBC, Apple, Sony, Netflix, Nike, Target, and Lyft, as well as helmed music videos for John Legend and Fleet Foxes. Sing-Sing was formerly repped by production company Merman in the short-form arena. Beyond commercial direction, Sing-Sing is developing a stop-motion animation feature.


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