Slim Adds Lionel Goldstein To Its Directorial Roster
Koen Mortier (l) and Joe Vanhoutteghem, aka Lionel Goldstein
  • VENICE, Calif.
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Belgian directing duo Lionel Goldstein--consisting of Joe Vanhoutteghem and Koen Mortier--has joined the roster of Venice-based Slim Pictures for commercials and branded content in the U.S.  Slim will represent Vanhoutteghem and Mortier as both a directorial team and as individual directors.

Lionel Goldstein is known for the absurd yet meaningful Equal Payday spots that won Gold and Bronze Lions at Cannes in 2021 and 2022, bringing the duo’s Lions tally to a total of 14. Lionel Goldstein creates documentary-style campaigns that are often unsettling, yet equally funny, allowing the viewers to empathize with the characters and ultimately creating comic relief and awareness. Over the years the Lionel Goldstein reel has come to encompass a wide range of sharp and witty films that bring a special flavor to the international advertising landscape.

As a solo helmer, Vanhoutteghem’s dream-like realities are combined with his dynamic camera, fluid transitions and slightly abstract yet charming motivation. His characters are relatable, and his storytelling evokes curiosity. Vanhoutteghem’s favorite projects have been for Nike, Ikea, UNICEF, Arte, and Sexual Abuse Awareness’ “Innocence and Danger” for which he took home a Silver Lion for Direction.

Mortier’s work evokes emotions from shock to soothing, mourning to surprise. His films are either deeply rooted in reality or completely let you in on the trick. Koen also directs feature films and music videos, having won many awards in all three disciplines. Some of his clients include VW, Deutsche Bank, Hornbach, Mitsubishi and Nike.

Joining Slim marks the directors’ return to the U.S. market for representation after working internationally the past 10 years. Back then they were at their own company CZAR Belgium which had a branch in the U.S.


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