• Friday, Jun. 16, 2000
SPECIAL REPORT: AGENCY CREATIVE_ Ticking Away: Creatives Bring Feature Aesthetics To Timex

What's cool about it is that it came right out of the product," says Joe Sweet, co-group creative director/copywriter at Fallon, Minneapolis. Sweet is referring to the idea behind "Kung Fu" and "Mannequin," two action/ adventure-themed ads that promote the new i-Control setting system for Timex...

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