• Friday, May. 26, 2000
SPECIAL REPORT: Cinematography_ Flawless Footage: A DP can make a spot stand out.

One of the key characteristics of a good commercial is its look. Whether the visuals are sparse or an effects extravaganza, the way a spot is shot can make the difference between a mediocre ad that no one notices, or one that will keep people glued to their television sets.

In this week's...

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