• Friday, Sep. 8, 2000
SPECIAL REPORT: CREATIVE DIRECTORS/EAST_ Alien Encounters: Y&R creates Plato to woo consumers for the Sony Walkman.

A late night road trip from Milwaukee to Chicago may not sound like the most stimulating experience, but for Young & Rubicam senior partners/creatives Nelson Martinez and Randy Van Kleeck, it was downright inspirational. "We were on our way to a Miller client meeting," Martinez recalls. "We...

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