• Friday, Sep. 28, 2001
SPECIAL REPORT: CREATIVE DIRECTORS/EAST_ Creative Hierarchy

Mountain Dew's soda-swallowing Cheetah, Visa's synchronized swimmers, the irritated stadium groundskeeper from the Snickers' "Chefs" spot—none of them would exist if it weren't for BBDO New York's newest trio of executive VPs/executive creative directors: Gerry Graf, Jimmy Siegel and Bill Bruce...

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